Big industry experience with focus on outcomes

SeidoHealth is distinguished by its executive-level expertise in crafting global healthcare strategies, fostering effective provider partnerships, and managing cost containment through data-driven approaches and payment integrity services. Our leadership team brings extensive experience from major international healthcare organizations and top strategy consulting firms, consistently delivering exceptional, client-focused outcomes.

We are committed to enhancing global healthcare affordability by utilizing value-driven capabilities for sustainable cost management.

Our Mission

Meet the Founder

Sophia Gin, M.P.H.
Chief Executive Officer

With over 25 years of executive experience in healthcare and international markets, Sophia brings a wealth of knowledge, perspective, and strategic insight into global healthcare trends and practices. She has held executive leadership roles as global heads at Aetna International, Cigna Global, and UnitedHealthcare Global where she implemented network strategies, built strategic alliances, transformed payment integrity programs, operationalized health intelligence, and developed medical economics analytics. Her work has been instrumental in enhancing healthcare access and affordability for clients across diverse regions. Additionally, Sophia serves as Colorado’s eHealth Commissioner, where she works to improve the health IT roadmap and increase health equity for the population.

Sophia and the SeidoHealth team bring strategy to life with experienced execution and proven health services that deliver measurable outcomes for clients. We believe that by recognizing diverse healthcare capabilities across countries and regions, we can apply relevant local insights and tailored innovation to achieve the universal goal of delivering quality healthcare while maintaining sound financial stewardship.

Our Values

  • Our approach prioritizes understanding and fulfilling the needs and preferences of our clients. We listen actively and communicate openly to provide unique solutions to solving problems and ensuring positive and long-lasting client relationships.

  • We embrace curiosity, resourcefulness, and creativity, bringing fresh perspectives to tackle problems and generate solutions. We value diversity of thought and experience, and continuously seek innovative approaches to drive meaningful change.

  • Our approach to partnership is based on our commitment to shared values and in-depth understanding of the collective purpose and objectives. It emphasizes the importance of aligning interests, leveraging complementary strengths, and building on mutual trust and respect to achieve collective impact.

  • “Sophia has a remarkable ability to foster collaboration among providers, healthcare systems, and payers, effectively aligning diverse interests."

    “She excels at facilitating open communication and creating a shared vision among stakeholders. Her strategic approach and pragmatic initiatives consistently yield win-win outcomes.”

    Po Chou
    EVMS Medial Group CEO

  • “Sophia combines the vision of strategy with discipline of execution - which I have found to be a rare and critical combination."

    “Her creativity and ability to combine multiple disciplines, typically siloed in large organizations, provide the best cost and quality outcomes in a world where customers need global access and navigation.”

    Ann Asbaty
    Former Cigna International CEO

    Cigna International, CEO Ann Asbaty

  • “Sophia brings a global, scalable perspective that is unique in today's consulting eco-system."

    Hal Wolf
    President & CEO of HIMSS